Michele Watches, a new and innovative brand, who just recently got their start in the luxury watch market with a meteoric rise. It is now one of the major players the very competitive watch market.

Michele Barouh, who lends his first name to the brand, oversees every aspect of the manufacturing process. Barouh oversees the designing as well. She is well qualified for the job, being a third generation watch maker.

The brand started as a family business, originally founded by Barouhs grandfather and later managed by her father. Barouh took over management of the watch company following completion of a Masters Degree in the business of art at Sothebys Institute. Although Fossil, Inc acquired the company in 2004, Barouh remains at the head brand development.

Michele watches are always daring, with their unique design and use of intricate color schemes. These watches are a perfect union of functionality, craftsmanship and international style, resulting in exquisitely versatile wristwatches. Michele watches pull from the vivacious environment they are at home in, with their home office located in Miami, Florida, infusing that style into their creations.

Holding true to the brands value of freedom of design, Michele Watches provide the customer the freedom of choice to stand out utilizing contrasting fashion techniques. Michele Watches are totally customizable, with alternate bracelets and leather bands available in a variety of colors, including, python, alligator, lizard and calfskin. In fact, one of the reasons why the brand is so popular is because the watches are so readily adapted to meet the fashion of the user.

Many of Michele's competitor designer watch brands have tried to do this in the past (brands such as Tissot, Cartier, Raymond Weil, just to name a few). Though there are numerous imitators, Michele alone offers the world's most versatile selection of interchangeable chains and bracelets.

The fun of versatility with a Michele watch is just the beginning of their adaptability. On the Michele watch website, shoppers can create their own personal, custom designed works of art to suit their own sense of style and flair. This is the only watch brand that allows the consumer to become the artistic designer and see their creation come to life.

During the shopping experience, Michele brand customers are given a great variety of options to choose from including, case materials, bands, bracelets, dial colors, diamond accessories and several watch functions. In addition to regular precision quartz timepieces. Michele manufactures precision chronograph quartz watches.