All men enjoy having a nice time-piece. Nice luxury watches have not been able for middle-class men until now.

The new models are highly fashionable. They come in colors until recently reserved for ladies watches. Perhaps surprisingly, these new styles have become quite popular. Though men dont often change their overall look, they are often willing to take a chance on a small change, such as an accessory.

Since high-priced luxury watch sales have declined, many retailers are jumping on the band-wagon for new affordable mid-priced watches for men.

An excellent example is the Movado Museum Watch, fast becoming the next big thing among New Yorks movers and shakers. The favorite model comes with a stainless steel case, black musem-style dial and contrasting white strap. Dont worry"it still looks like a Movado, but it has a modern relevance most mens watches simply lack.

The Sector 600 courts the more active man. Its case is made from titanium. Its water-resistant to 200 meters and it sports a corrugated polyurethane strap. The movement is pure Swiss, and it comes in eight distinctive, macho styles with straps as bright as sapphire blue and road construction orange.

For the classic watch lover with a daring side, the latest creation of Jacques Leman Men's Classic Collection may be right for you. It's 18 karat gold, oversized round case, textured black dial and Roman numerals against Breguet hands gives it a retro-modern styles of its own.

Watches like this one carry an elegance of early watch making tradition with timeless appeal, the dial is virtually scratch-proof sapphire glass and is surrounded by a bezel of gold-plated fluting.

These three watches are only a small sample of the finesse of the world's top watch makers who recognize that sometimes men want to make a fashion statement. The best news is that these great watches are available for sale for under $1,000 each.